The modern-day slave trade is one of the fastest growing industries in the world, enslaving more than 30 million individuals today. According to the U.S. Department of Health and Human Services, “After drug dealing, trafficking of humans is tied with arms dealing as the second-largest criminal industry in the world.”
Our team worked with agency Martin|Williams to create this advertisement for the Not For Sale campaign to spread awareness about this worldwide injustice.
To capture that momentum and excitement of the new Twins Stadium in downtown Minneapolis, the Twins and creative agency Periscope worked with our team to create something special to promote it. We were charged with bringing a unique part of Twins history to life: the original Twins logo characters Minnie and Paul (for Minneapolis and St. Paul cities), on opposite sides of the Mississippi river.
You can see behind the scenes animation and more on our post.
In a collaboration with FAME, we envisioned an AR experience as something that would bring the the secrets of the magazine to light in a cascading flow of award-winning images. Designed as a curio cabinet with hidden compartments and fold-out panels, our AR experience gracefully unlocks images from FAME’s Best in Show work for the local restaurant chain MyBurger, and celebrates the more than 242 winners in the magazine.
For the “That’s Right Abe” commercial, AKQA employed the concept of the tourism billboard come to life as an introduction to exploring the fully-realized world of Washington D.C decay on the Fallout launch website. We used a traditional hand-drawn animation process in the style of a “Duck and Cover” nuclear war PSA. All of the drawn materials, from the character design of Abe to the background map and the animation, were created by our artists.